diff --git a/packages/google-cloud-bigtable/google/cloud/bigtable/data/row_filters.py b/packages/google-cloud-bigtable/google/cloud/bigtable/data/row_filters.py
index 007a09f5f830..9a6511c40818 100644
--- a/packages/google-cloud-bigtable/google/cloud/bigtable/data/row_filters.py
+++ b/packages/google-cloud-bigtable/google/cloud/bigtable/data/row_filters.py
@@ -484,6 +484,34 @@ def _to_dict(self) -> dict[str, bytes]:
         return {"value_regex_filter": self.regex}
 
 
+class ValueBitmaskFilter(RowFilter):
+    """Row filter for a value bitmask.
+
+    Matches only cells with values that satisfy the condition
+    ``(value & mask) == mask``. The mask length must exactly match the value
+    length, otherwise the cell is not considered a match.
+
+    :type mask: bytes or str
+    :param mask: A bitmask to match against cell values. String values
+                 will be encoded as ASCII.
+    """
+
+    def __init__(self, mask: bytes | str):
+        self.mask: bytes = _to_bytes(mask)
+
+    def __eq__(self, other):
+        if not isinstance(other, ValueBitmaskFilter):
+            return NotImplemented
+        return other.mask == self.mask
+
+    def _to_dict(self) -> dict[str, Any]:
+        """Converts the row filter to a dict representation."""
+        return {"value_bitmask_filter": {"mask": self.mask}}
+
+    def __repr__(self) -> str:
+        return f"{self.__class__.__name__}(mask={self.mask!r})"
+
+
 class LiteralValueFilter(ValueRegexFilter):
     """Row filter for an exact value.
 
diff --git a/packages/google-cloud-bigtable/tests/system/data/test_system_async.py b/packages/google-cloud-bigtable/tests/system/data/test_system_async.py
index b65f05e4bd17..13674995411e 100644
--- a/packages/google-cloud-bigtable/tests/system/data/test_system_async.py
+++ b/packages/google-cloud-bigtable/tests/system/data/test_system_async.py
@@ -1116,6 +1116,41 @@ async def test_literal_value_filter(
             f"row {type(cell_value)}({cell_value}) not found with {type(filter_input)}({filter_input}) filter"
         )
 
+    @pytest.mark.usefixtures("target")
+    @CrossSync.Retry(
+        predicate=retry.if_exception_type(ClientError), initial=1, maximum=5
+    )
+    @pytest.mark.parametrize(
+        "cell_value,mask,expect_match",
+        [
+            (b"\x01\x02\x03", b"\x01\x02\x03", True),
+            (b"\x01\x02\x03", b"\x01\x00\x00", True),
+            (b"\x00\x02\x03", b"\x01\x00\x00", False),
+        ],
+    )
+    @pytest.mark.skipif(
+        bool(os.environ.get(BIGTABLE_EMULATOR)),
+        reason="value_bitmask_filter not supported by emulator",
+    )
+    @CrossSync.pytest
+    async def test_value_bitmask_filter(
+        self, target, temp_rows, cell_value, mask, expect_match
+    ):
+        """
+        ValueBitmaskFilter matches cells where (value & mask) == mask.
+        Make sure inputs are properly interpreted by the server.
+        """
+        from google.cloud.bigtable.data import ReadRowsQuery
+        from google.cloud.bigtable.data.row_filters import ValueBitmaskFilter
+
+        f = ValueBitmaskFilter(mask)
+        await temp_rows.add_row(b"row_key_1", value=cell_value)
+        query = ReadRowsQuery(row_keys=[b"row_key_1"], row_filter=f)
+        row_list = await target.read_rows(query)
+        assert len(row_list) == bool(expect_match), (
+            f"row {cell_value!r} not matched as {expect_match} with {mask!r} bitmask filter"
+        )
+
     @pytest.mark.skipif(
         bool(os.environ.get(BIGTABLE_EMULATOR)),
         reason="emulator doesn't support SQL",
diff --git a/packages/google-cloud-bigtable/tests/system/data/test_system_autogen.py b/packages/google-cloud-bigtable/tests/system/data/test_system_autogen.py
index c31b2c20a4b8..48474925edb7 100644
--- a/packages/google-cloud-bigtable/tests/system/data/test_system_autogen.py
+++ b/packages/google-cloud-bigtable/tests/system/data/test_system_autogen.py
@@ -903,6 +903,38 @@ def test_literal_value_filter(
             f"row {type(cell_value)}({cell_value}) not found with {type(filter_input)}({filter_input}) filter"
         )
 
+    @pytest.mark.usefixtures("target")
+    @CrossSync._Sync_Impl.Retry(
+        predicate=retry.if_exception_type(ClientError), initial=1, maximum=5
+    )
+    @pytest.mark.parametrize(
+        "cell_value,mask,expect_match",
+        [
+            (b"\x01\x02\x03", b"\x01\x02\x03", True),
+            (b"\x01\x02\x03", b"\x01\x00\x00", True),
+            (b"\x00\x02\x03", b"\x01\x00\x00", False),
+        ],
+    )
+    @pytest.mark.skipif(
+        bool(os.environ.get(BIGTABLE_EMULATOR)),
+        reason="value_bitmask_filter not supported by emulator",
+    )
+    def test_value_bitmask_filter(
+        self, target, temp_rows, cell_value, mask, expect_match
+    ):
+        """ValueBitmaskFilter matches cells where (value & mask) == mask.
+        Make sure inputs are properly interpreted by the server."""
+        from google.cloud.bigtable.data import ReadRowsQuery
+        from google.cloud.bigtable.data.row_filters import ValueBitmaskFilter
+
+        f = ValueBitmaskFilter(mask)
+        temp_rows.add_row(b"row_key_1", value=cell_value)
+        query = ReadRowsQuery(row_keys=[b"row_key_1"], row_filter=f)
+        row_list = target.read_rows(query)
+        assert len(row_list) == bool(expect_match), (
+            f"row {cell_value!r} not matched as {expect_match} with {mask!r} bitmask filter"
+        )
+
     @pytest.mark.skipif(
         bool(os.environ.get(BIGTABLE_EMULATOR)), reason="emulator doesn't support SQL"
     )
diff --git a/packages/google-cloud-bigtable/tests/unit/data/test_row_filters.py b/packages/google-cloud-bigtable/tests/unit/data/test_row_filters.py
index 6be9b4a2b252..6c7bd84bed80 100644
--- a/packages/google-cloud-bigtable/tests/unit/data/test_row_filters.py
+++ b/packages/google-cloud-bigtable/tests/unit/data/test_row_filters.py
@@ -1987,6 +1987,26 @@ def test_literal_value__write_literal_regex(input_arg, expected_bytes):
     assert filter_.regex == expected_bytes
 
 
+class TestValueBitmaskFilter:
+    @staticmethod
+    def _target_class():
+        from google.cloud.bigtable.data.row_filters import ValueBitmaskFilter
+
+        return ValueBitmaskFilter
+
+    def test_to_dict(self):
+        mask = b"\xaa" * 8
+        row_filter = self._target_class()(mask)
+        expected = {"value_bitmask_filter": {"mask": mask}}
+        assert row_filter._to_dict() == expected
+
+    def test_to_pb(self):
+        mask = b"\xaa" * 8
+        row_filter = self._target_class()(mask)
+        pb = row_filter._to_pb()
+        assert pb.value_bitmask_filter.mask == mask
+
+
 def _ColumnRangePB(*args, **kw):
     from google.cloud.bigtable_v2.types import data as data_v2_pb2